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Breaking the Mold: Leading Transformational Change & Defining the KPIs That Truly Matter
May 12, 2026
1:00 PM CDT - 6:30 PM CDT
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Willis Tower
233 S Wacker Dr | 34th Floor Burnham Room (Accessed via 33rd Floor Landing)
Chicago, IL 60606
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Registration is closed. Meeting is sold out!
Due to security at the Willis Tower no walk-in's will be able to attend.
We are honored to welcome Morgan Maxwell, Bain & Company, as our keynote speaker. Morgan will guide attendees through a practical framework for identifying when change is necessary and how to successfully advocate for it within your organization. This session will explore how to build a persuasive business case, assess and secure the right resources, and maintain momentum through effective stakeholder engagement—both internally and externally. Attendees will also participate in hands-on exercises designed to apply these concepts in real time, ensuring actionable takeaways that can be implemented immediately.
Following the keynote, attendees will gain industry-specific perspective during a dynamic fireside chat moderated by Lisa Scott, SVP at BCD Travel. Lisa will connect the keynote themes directly to the evolving landscape of corporate travel management. She will be joined by Mary Rumer, GE Healthcare, and Colleen Kearney, longtime corporate travel leader, who will share firsthand insights into transformational changes within their travel programs. This candid discussion will highlight both successes and challenges, offering practical lessons learned and real-world applications for travel managers and suppliers alike.
This program is designed for professionals looking to drive change, influence decision-making, build alignment between program goals and KPIs, and elevate the impact of their travel programs within their organizations.
Following the program, we are excited to network over a happy hour at the beautiful Willis Tower!
Speaker Bios

Morgan Maxwell
Partner
Bain & Company, Dallas
Morgan is a member of Bain’s Technology and Travel & Leisure practices, with a deep focus on Customer Experience. She partners with B2C and B2B organizations to design and deliver customer-led transformations – helping teams turn strategy into execution through data-driven decisions, rapid experimentation, and practical changes that last.
Known for a hands-on, embedded approach, Morgan works alongside client teams to build momentum, remove barriers, and develop the capabilities required to sustain change. Her work spans improving customer acquisition, strengthening loyalty, and driving measurable financial results through better experiences and smarter operating rhythms. Beyond her client work, Morgan has held leadership roles across talent management, professional development, and recruiting, contributing to Bain’s people and culture and supporting environments where individuals thrive.
Prior to joining Bain, Morgan earned her MBA from TCU and her BBA from The University of Texas at Austin. She began her career as a teacher with Teach for America at KIPP Houston, where she cultivated a passion for advancing children's education.

Lisa Scott
Senior Vice President, BCD Travel
Lisa Scott is a seasoned travel industry executive and Senior Vice President at BCD Travel, bringing more than two decades of experience in corporate travel management, account leadership, and operational excellence. Based in the United States, Lisa is widely recognized for her ability to translate evolving traveler expectations into scalable, high-performing travel programs that balance service, efficiency, and client satisfaction.
Throughout her career, Lisa has been known for a hands-on leadership style grounded in real-world client engagement. Early in her tenure at BCD Travel, she became known for spending time listening directly to travel arrangers and business travelers—an approach that helped her anticipate shifting needs around speed, personalization, and duty of care. Colleagues frequently point to this customer-first mindset as a defining factor in her long-standing success and trusted relationships with global clients.
Today, as Senior Vice President, Lisa plays a key role in guiding regional and organizational strategy at BCD Travel, contributing to the company’s reputation as one of the world’s leading corporate travel management firms. Her work supports BCD Travel’s broader mission of helping companies “travel smart and achieve more” through innovative solutions and people-centered leadership.

Mary Rumer
Category Manager, Global Travel
GE Healthcare
Mary Rumer is a Category Manager of Global Travel at GE HealthCare, where she joined the Travel Team in July 2023 in her first travel sourcing role. She’s part of a small but mighty team of four that oversees global travel across 72 countries, supporting approximately 60,000 travelers. In her role, Mary manages the global hotel and car rental programs, handles select airline partnerships, and serves as the subject matter expert on the Travel & Expense policy. She also acts as a key liaison for travelers; resolving issues and addressing questions, feedback, and concerns. Most recently, Mary supported the team through a successful global implementation of GE HealthCare’s new TMC partner, Navan.
Prior to joining GE HealthCare, Mary gained most of her industry experience through on‑property hotel sales and business development roles with a mid-sized travel management company. She holds a bachelor’s degree in Food Marketing from Saint Joseph’s University in Philadelphia. Mary currently lives in Scranton, Pennsylvania with her husband, CJ, and their two‑year‑old son, Henry, who is very excited to become a big brother to a baby girl arriving in July.

Colleen Kearney
Procurement & Corporate Travel Executive
CKConsulting
Colleen is a senior procurement and corporate travel leader with 20+ years transforming indirect spend into a measurable value engine through automation, analytics, and disciplined governance. Across Fortune 500 environments, Colleen has led digital procurement transformation for $600M+ global T&E programs; delivered $43M in synergy savings through sourcing, harmonization, and supplier optimization; built analytics hubs that exposed leakage and captured $7M+ in recurring annual savings; increased policy compliance from low double digits to 85%+ across 39 countries; and reduced cycle times, exceptions, and operational drag through workflow automation and CLM. Colleen’s background with companies like RTX (formerly Raytheon) and Procter & Gamble have won her industry accolades including the GBTA Dave Hilfman Leadership Award and recognition as a Top 50 woman in travel from GBTA WinIt.
GBTA Chicago Buyer Roundtable
Join GBTA Chicago for an exclusive opportunity to tour the newly renovated headquarters of United Airlines, followed by a roundtable lunch and discussion with EVP & Chief Commercial Officer Andrew Nocella. This is a unique chance to gain insights directly from one of the industry’s leading voices in a small-group setting.
Lunch will be provided courtesy of United Airlines.
Please note: This event is limited to Direct/Buyer members and invited guests (e.g., Travel Managers or similar roles).
To attend the roundtable you will also need to register here.
Venue Sponsor
Thank you to our sponsors
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Tickets
$100.00 Member registration
$75.00 Earlybird rate before May 1
$150.00 Guest Registration
$125.00 Earlybird rate before May 1








